Award-winning digital marketing strategist specializing in AI-powered tools, eCommerce growth, and multi-channel campaign execution. I bring both the strategy and the technical know-how to get it done.
From AI-powered tools built from scratch to campaigns that moved the needle — here's what I've been working on.
Every project starts with a problem. Here's how I approached it, what I built, and what happened next.
Experiential marketing events have always had a measurement problem. Brands invest heavily in activations — custom fabrications, on-site experiences, staff, logistics — but walk away with little more than attendance estimates and gut feelings. Our clients needed real data to justify their spend and prove ROI.
I built a solution from scratch using Claude Code and AI. The application uses a standard phone camera to monitor the activation space in real time. For each person who enters the frame, it automatically:
No expensive hardware. No third-party platform subscription. Just a purpose-built tool that did exactly what our clients needed.
Our warehouse held a large and constantly changing inventory of custom fabrication materials and branded event assets. Tracking was manual, inconsistent, and invisible to clients — who often needed to know what was available before planning an activation.
Using Claude AI and spreadsheet automation, I built an inventory management system that syncs directly to a live web catalog. Clients can view the full inventory in real time, with linked product images, descriptions, and availability — all updated automatically as inventory changes.
AdTech sold craft adhesive products across Amazon, Walmart.com, Michaels, and other major retail platforms. Their listings were underperforming, their social presence was minimal, and their blog generated almost no traffic — but the budget for advertising wasn't growing.
A comprehensive eCommerce and content marketing overhaul — rebuilt listings with strategic keywords and A+ content, launched tutorial-driven social content designed to go viral in the maker community, optimized Amazon PPC campaigns, and built an SEO blog from scratch.
Delahunty Nurseries sold bulk landscaping materials only through in-person transactions. No online ordering, no website traffic strategy, almost no social presence. Significant revenue was being left on the table every season.
As Creative Director and Marketing Manager (full-time, then ongoing contractor), I built the entire digital presence from zero — eCommerce platform, SEO strategy, social media, all marketing materials across every department including nursery, florist, sports, and hardscape divisions.
The Masiello Group operated 38 real estate brokerages and supported several hundred agents across New England under two brand umbrellas — Better Homes and Gardens Real Estate (residential) and SVN (commercial). Corporate marketing needed to maintain brand consistency and support agent-level marketing simultaneously across multiple markets.
Developed integrated campaigns spanning digital, print, email, and social. Built templates and materials agents could use consistently across all locations. Implemented SEO and created performance reports and presentations for agents and leadership.
From AI platforms built last year to marketing fundamentals built over a career — here's what I bring to the table.
I'm Chrissy Mack — a digital marketing strategist, creative director, and early AI adopter based in Winston-Salem, NC.
For over a decade I've led marketing for brands ranging from regional retail businesses to national eCommerce players to global experiential marketing clients. I've grown Amazon channels by 115%, launched eCommerce platforms that generated $80K in new revenue, and built social followings from zero to hundreds of thousands.
What sets me apart right now: I don't just use AI tools — I build with them. In 2026 I developed a custom computer vision application using Claude Code that tracks real-time audience engagement at live brand activations. I've automated inventory systems, built AI-assisted workflows, and trained entire teams to work smarter with the tools reshaping our industry.
Whether you're looking for a marketing strategist, an AI integration specialist, or someone who can do both — I'd love to connect. I'm based in the Winston-Salem, NC area and open to remote opportunities.