I don't just use AI.
I build with it.

Experiential marketing events have always had a measurement problem. Brands invest heavily in activations — custom fabrications, on-site experiences, staff, logistics — but walk away with little more than attendance estimates and gut feelings. Our clients needed real data to justify their spend and prove ROI.

I built a solution from scratch using Claude Code and AI. The application uses a standard phone camera to monitor the activation space in real time — no expensive hardware, no third-party platforms.

• Counts total attendance and tracks unique visitors
• Reads and classifies visitor mood in real time
• Measures engagement level and records dwell time
• Auto-generates branded, shareable client reports

The company's warehouse held a large and constantly changing inventory of custom fabrication materials and branded event assets. Tracking was manual, inconsistent, and invisible to clients — who often needed to know what was available before planning an activation.

Using Claude AI and spreadsheet automation, I built an inventory management system that syncs directly to a live web catalog — with linked product images, descriptions, and availability, updated automatically as inventory changes.

A craft products manufacturer was underperforming across Amazon, Walmart.com, Michaels, and other major retail platforms. Listings were stagnant, social presence was minimal, and the blog generated almost no traffic — with no budget for increased advertising.

A comprehensive eCommerce and content overhaul: rebuilt listings with strategic keywords and A+ content, launched tutorial-driven social content designed for the maker community, optimized Amazon PPC, and built an SEO blog from scratch with influencer partnerships to extend reach.

A multi-department seasonal business with no online presence, no eCommerce, and almost no social media. Significant revenue was being left on the table every season with no way for customers to order bulk landscape materials online.

Built the entire digital presence from zero — eCommerce platform, full SEO strategy, social media growth, and all marketing materials across every department including nursery, florist, sports, and hardscape divisions over a 12-year engagement.

Support corporate marketing across 38 real estate brokerages and hundreds of agents across New England under two brand identities simultaneously — Better Homes and Gardens Real Estate and SVN Commercial — from a single headquarters.

Developed integrated campaigns across digital, print, email, and social. Built agent-ready templates for consistent brand delivery across all 38 locations. Implemented SEO and created performance reports and presentations for agents and leadership across both brands.